Tiered Link Building
Learn what tiered link building is and how it can jump start your link building efforts.
What is tiered link building?
Tiered link building is simply building links under your links
The goal is to pass link juice (make links more important) by building links to your links.
Typically you build links 2 tiers deep.
The lower the tier, the lower quality the content you use, only because you up the quantity of built links by 100s or 1000s times more.
Because not all links point directly to your money site, it offers some protection from "bad links" penalties as you can easily take down the offending links
Courtesy of Elco van Staveren - Flickr
Link tiers
The proto typical tiered link building strategy is:
- Your Money site (site you want to rank)
- Tier 1 - Highly unique and manual content -> Links to money site
- Tier 2 - Automated link building using spun content -> Links to Tier 1
- Tier Nth - (optional) Build extra tiers of links to support higher tiers.
Tier 1: Build a repository of spun articles, which are published on web 2.0 sites like Blogger, Tumblr and WordPress, with a link back to the your money site.
Quality of content is High.
Tier 2: Use automated link building programs to create links to Tier 1 properties. Links will include, web 2.0, bookmarks, forum posts etc.
Quality of content is low.
Tier Nth: Tiers under 2 and beyond will repeat the same content and link build strategy as tier 2. Quality of content is low, but quantity is very high.
Why tiered link building?
Tiered link building works, that is why we use it.
Any tiered links we build also allow us full control. If a site gets penalized, it can be corrected by removing the offending Tier 1 site, and all other links under it are removed automatically.
Tiered link building is a safe link building strategy because we build a buffer of sites between our money site and the main bulk of our links.
From grey to white
Tiered link building can be black, grey or white hat depending entirely on the content we use at each tier.
Instead of using overly spun content, we can instead choose to use high-quality manually written content.
The limitation is then on time and money, which affects the total volume of links we can build.