What is the difference between a content creator and a spinner?

A content creator and a spinner are 2 different programs

I see on forums a lot of people asking

“What is a good content creator/article generator etc”

The standard well meaning but misinformed advice is to say something like

“The best spinner, wordAi etc”

Those 2 are NOT content creators.

If you don’t have any content, or articles on hand… WordAi etc can’t do anything for you.


A spinner takes content and re-writes it for you by substituting words/phrases with similar words and phrases.

Commonly the output looks like this

{hello|hi} world.

The brackets and pipe is called spintax.

Some popular content spinners are

  • WordAi
  • The Best Spinner
  • SpinnerChief
  • SpinChimp

Content Creators

Spinners spin and content creators create content for you.

Typically they allow you to

  • Download content
  • Mash content together to make new articles
  • Insert links/images/videos into existing articles
  • Translate content in bulk
  • Upload and post to your blog
  • Spin your content in bulk using spinners

A content creator can come with its own spinner (eg SoftSpin @ SeoContentMachine).

However it also works with and integrates with many online popular spinners.

Content Creators do a LOT more than just spin your content.

Dont get confused!