Insert SEO NAP (name, address, phone) & Google Directions
The article creator comes with 2 new inserts.
Both for local SEO purposes.
The first allows you to insert microdata fomatted SEO NAP information into your articles.
![seo nap insert](https://seocontentmachine.com/wp-content/uploads/2020/11/seo-nap-insert.png)
Unlike the Google Local Business insert, the SEO NAP is inserted as visible piece of HTML tagged with micro data.
![SEO NAP](https://seocontentmachine.com/wp-content/uploads/2020/11/seo-nap-html.png)
Note: The Google Local Business insert is pure JSON-LD and isn't visible on the page, instead its a script tag insert. Sometimes you don't want contact information to be visible on a page, however you do want to markup that page with some structured data about your business.
The 2nd tool is a Google Directions map insert.
![google directions insert](https://seocontentmachine.com/wp-content/uploads/2020/11/google-directions-insert.png)
Functions just like the existing Google Maps embed, however instead you can set a starting and destination location to display a directions map.
Both updates are live now, so accept the auto-update to start experimenting with the new inserts.